TikTok is the fastest growing social media platform of all time
TikTok should be at the core of any social media strategy in 2022. If you own a business and you’re not on TikTok, you are missing out on a massive amount of potential traffic. With over one billion active users each month, TikTok’s reach is skyrocketing.
Every video has an equal chance of going viral.
TikTok marketing is unique and unlike marketing on any other social media platform. TikTok’s discovery algorithm works in a way that gives every video an equal chance at going viral – regardless of the content creator’s popularity. Meaning every time a new video is uploaded to TikTok, it can go viral.
What does this mean?
Well, it basically means every video you create has the potential to go viral. There are steps that are proven to be favorable to the discovery algorithm, but these steps or actions can evolve over time. But each video should be created in an authentic and raw manner to help it connect with your online audience.
Content worth watching
TikTok is entertainment for people. Your content needs to be entertaining, and not every video needs to be formally informative. In fact, your videos need to be primarily entertaining more than informative. You need to strategically place key information within your content, but it needs to blend well with an entertaining mix if you want your account to grow and get leads. Our TikTok marketing team knows how to create remarkable videos your audience will enjoy watching.
The Power of TikTok
Who’s on TikTok?
Users from nearly every age bracket are on TikTok. In fact, over 50% of all TikTok users are over the age of 30. While teens account for a little over 25% of users. As of September 2021, the U.S. has nearly 80 million TikTok users, which creates an opportunity for businesses to tap into this audience to increase brand awareness and drive sales.
Find more statistics at Statista
Millennials were one of the first generations to embrace social media. When new social media platforms gain in popularity, you can expect an influx of millennial users. As millennials age, they will help drive an older population to upcoming social media platforms.
Unlike other social media platforms, older generations embraced TikTok almost immediately. Early on, there was some hesitation, but it was quickly replaced with curiosity.
TikTok has changed the way we think of social media
As funny as it sounds, TikTok is also the only social media platform that has an ad that popups to tell users they’ve been on TikTok too long. It’s funny, and people love it.
Tons of TikTok users scroll endlessly for extended time periods digesting the micro videos they see. This is one of the reasons people love TikTok so much; they are shown short clips of various topics providing them with entertainment. This is also what makes TikTok marketing so challenging. The content needs to be worth watching – it needs to be entertaining. Otherwise, users will simply scroll past it.
