The Power of Online Reviews
84% of people
According to BrightLocal, 84% of people will trust an online review as much as a recommendation from a family member or friend.
Your online reviews directly impact your local SEO ranking. Getting more reviews can put you on or keep you on the first page of Google.
Drive Sales Up
Your online reputation is a marketing engine that never turns off. It tells people whether or not they should purchase something from you.
Review Page Creation
Having accounts on review sites like Yelp, Facebook, Google, and industry specific review sites is an essential part of any online business strategy. This ensures you own the sites and prevents others from creating the pages for you, and each of these websites gives your business a high-quality backlink which helps boost your local SEO ranking. This is also important because it gives your customers the ability to write your business a review.
As a business, you need reviews online, but getting those reviews can be a challenge. We make it easier for people to write you a review. Review generation services add recurring value to your business which fuels your online marketing engine to give it the power to drive more customers through your doors or to your website to make a purchase.
Convert customer experiences into sales opportunities with Review Marketing. Properly leveraging your online reviews in videos, your website, in social media, and in your business location can help increase purchase consideration for your services or products. Reviews can also be integrated into an ad campaign to add credibility to your ad. Google Adwords and Facebook Ad campaigns can both be enhanced this way.
Collect valuable information from people that have actually purchased your services or products or those that are considering to make a purchase. This valuable feedback can shape and change your business for the better. Listening to what customers think is a great way to identify areas in your business that need improvement and applying what is discovered can spur additional business growth as well as provide customers with topics to mention in their online reviews of your business.
What is Online Reputation Management?
Simply put, Online Reputation Management (ORM) is the combination of tactics and strategies to enhance the way people see your business online. For businesses with a physical location, online reputation management serves as the online and offline connection. Your online reputation becomes the connecting force to drive online visitors to your storefront and thus make a purchase. For online retailers, your online reputation is one of the most – if not, the most important sales tool at your disposal. Online businesses rely on their reputation because it’s ultimately what’s going to connect and drive users from the Internet to their online store to make a purchase.
How to stand out from your competition?
According to Nielson, 78% of consumers will visit an online review site to find a local business. A great way to capitalize on this traffic is to make sure you have a strong review base of happy customers online. By having several reviews online on sites like Yelp, Google Reviews, Facebook Reviews, and Trip Advisor, you are supplying potential customers with reasons why they should buy something from you.
Having a strong online reputation makes it easier for new customers to find you, it boosts your SEO which makes it easier for you to appear on the first page of Google, and it makes it easier to appear on Google Map results. All this leads to a favorable situation for your business because it creates a 24/7 traffic source for your business and website that never sleeps, and will help push sales to your business and not to your competition.
The offline and online connection.
“If they don’t like what they see odds are they won’t become a customer.”.
The Internet is everyone’s “go to” for anything and everything and how people see your business online determines whether or not they go to you. This is especially true for any business looking to make an impact online today. But did you know that even if you do not sell products online your reputation can still affect you? That is right! For example, medical practitioners and restaurants are greatly affected by their online reputation and how people review their business online can determine how much new business they receive. These are just two of the many industries affected by their online reputation.
No online reputation is not a good thing.
When someone Google’s something, they expect to see results. When those expectations are not met, they can develop certain conclusions that may drive them away from your business. This being said, no online reputation is better than a bad online reputation. If this is your situation, then you need to realize that now is the time for you to take charge of your online reputation. Contact a Tinzi Marketing representative today, and we can help you generate a positive online reputation so your business can thrive online and offline.
Don’t let bad reviews hurt your business any longer.
Sometimes a situation happens that was out of your control and despite your best efforts to remedy the situation, it gets pushed online. You have options, and there are solutions. We can help you with your online reputation so customers can see how awesome you are!